Handyman Marketing and Websites That Generate Leads You’re looking for a consistent flow of leads for your handyman business.  Today, you know you don’t have to look any further than the place everyone looks for everything – the internet. Just take a look around.  If you want more handyman leads: Make sure you have ad listings visible on page 1 of search in your area Create a business front with a professional, clean handyman website design Make a great offer to new customers that gets you attention over your competition Handyman Marketing 360® is an affordable, all-in-one online marketing platform designed to get you new business leads from online searches.  This is a no-frills solution built around converting searches and site visitors into leads. We’re a smart, comprehensive marketing company that will not only help you advertise to hot leads with an immediate need for a handyman, but also help you build your local reputation and brand by managing online reviews, helping you with social media, and creating content that develops trust with your prospective clients.

Internet marketing is no longer optional.  If you don’t advertise online then you are losing business to contractor and handyman services that are. Use Handyman Marketing 360® and you’ll spend less time looking for new customers and more time working for them. Who are you trying to reach and connect with? What are their immediate needs? How do you make people aware of your services? What’s your business story?business for sale caerphilly How do you connect emotionally with leads?business for sale lowestoft area How do you handle objections/concerns?handyman orange park florida When do you expect people to hire you?business for sale bacolod

How do you maintain touches with leads? What do you do that inspires word-of-mouth referrals and positive reviews? In a nutshell, those are the challenges of any marketing campaign.  Short questions that require long, well thought-out answers. Any answers you fail at will cost you down the line.Contact a handyman marketing specialist.  It’s worth it to get these things right. Who is your ideal handyman lead?handyman service for the elderly Do you have just one “ideal” type of lead, or do you need to break them up into several subgroups?handyman palm springs california What’s driving their need for a handyman?  Are they just looking to save time, or are they incapable of doing the work themselves?Do they own a home?  Live in a apartment? Are they mainly men or women? 

Busy young professionals or senior citizens? Are they property managers or landlords you could partner with? It’s important to answer these questions because it influences everything else you do with your handyman marketing. If you’re targeting little old ladies at a retirement community, you’d do best with word-of-mouth marketing and maybe Facebook likes. If you’re targeting busy professionals, you’d want to run PPC ads during the work week, with a boost in ad spend during the lunch hour. Most handyman websites drive their advertising to their homepage. But if there’s been a flood in your area and you’re selling flood repair, you’ll generate more leads with a page about your flood repair services. When we start a new handyman marketing campaign we ask:  who are you trying to reach? If our client says “everybody”, we know we have to start at square one. As a handyman service, you want to show-up on page 1 when someone searches for a “handyman” in your area.

But that keyword alone is far from everything you should be ranking for. Increasingly, the need expressed by users are what trigger search results.  Say, for example, someone did a search on “how to install a garage door opener”.   This is a person who may want handyman services, and it opens an opportunity for you win new business. Your service areas can all become keyword targets, including: Anytime a homeowner or business does a search for work/repair in these areas, you want your website showing up. There are two ways you can get more visibility on these service specific keywords. The first and the fastest way is to do pay-per-click advertising.  This allows you to capture the top 3 position in search results on both mobile and desktop devices.  You’ll create campaigns with specific ads for each type of service you want to target. Ideally, you want these ads taking people to specific landing pages which sell that service itself (as opposed to your homepage). 

This will increase conversion rates. In turn, each of these pages can be optimized for organic SEO results.  With organic SEO, you’ll want to extend the keyword to include your geographic location.  For example, if you want rank for “deck repair” and you are in Portland, your keyword target would be “deck repair Portland”. Your lead-generation opportunities go far beyond targeting just the term “handyman”.  Make sure people looking for specific services can find you as well. If you’re confused, frustrated, and about ready to give up on your handyman marketing, here is some advice. Work with a single marketing provider who offers an all-in-one handyman marketing service. This will help you avoid the dreaded “I know … Tips on Partnering With Rental Property Owners One of the best ways for a handyman to get steady work is to be the go to guy for an owner of multiple rental properties.  Build these relationships carefully. Many handymen who’ve been in business for some time have …