As the world becomes more attuned to online buying, Kenya is determined not to be left behind. Commenting on this trend in September 2013, we reported that Kenya was “not only taking part in the eCommerce industry, but it is flourishing and growing rapidly every day.” Now, a year and a half later, Paysure has rated Kenya as second in the list of the top seven countries predicted for technology and eCommerce growth in the region, after Senegal. Kenya Business Review reports that the country now has more than 22 million internet users – more than double the number online just four years ago – and there are now 31.8 million mobile phone subscribers. eCommerce is also predicted to grow rapidly in Morocco, Mozambique, Nigeria, South Africa, and Ghana, not just for products, but also for travel and hospitality. eCommerce businesses are thriving and developing in Egypt, Tanzania, and Cameroon. The eCommerce platforms, and apps which are taking a firm hold of the market across the region, are being led by Jumia of Nigeria, which now also has a major presence in Kenya.

Two years ago, Jumia was eyeing Kenya’s growing eCommerce sector. Today, they are one of Kenya’s leading online shopping destinations, allowing shopping for the widest assortment of high quality products and services at affordable prices. Jumia operates in Egypt, Morocco, Kenya, Ivory Coast, Uganda, United Kingdom, Nigeria, Ghana, and Cameroon. According to Qube, a Digital Media agency, the future of eCommerce in Kenya is developing rapidly. “In our opinion it is something that Kenyan companies should utilize”, they stated, adding: “In the past, companies that wanted to sell their products online faced a major hurdle in the form of payment platforms.” This, however, has changed dramatically. There are now local payment platforms that have integrated payment methods that work for and in Kenya. These payment platforms allow users to: In addition to Jumia, there are a variety of other major eCommerce platforms that are dominating the region, such as: Konga– Nigeria: Priding itself as being Nigeria’s largest online mall, it recently also became the first African eCommerce website and first Nigerian company to be verified by Facebook.

The website is an online shopping destination, offering visitors a catalogue of 200,000 products that span a range of categories including phones, computers, clothing, shoes, home appliances, books, and baby products. iROKING – Nigeria: iROKING, Nigeria’s number one online music platform, brings Nigerian music lovers some of the biggest artists of today, direct to their Android phones. Users are able to download unlimited tracks directly on their mobile device and keep up-to-date with Nigeria’s freshest music and videos.business for sale kemptville ontario BidorBuy – South Africa: Launched in 1999, bidorbuy.co.za is marketed as Africa’s largest online marketplace. my daddy's handyman servicesThe emphasis of this marketplace is on product variety within numerous categories that cover all aspects of the modern lifestyle.business for sale rye east sussex

OLX – South Africa, Kenya and Nigeria: The newest player in the online classifieds area. OLX launched their mobile app earlier this year empowering users with the functionality to search local classifieds in their respective countries, reply to listings, and post ads for free with just a few simple taps. considers itself to be South Africa’s largest and most popular online shopping center, providing users with access to books, gadgets, homeware, appliances, toys, and music, all of which is available on the shopping website. business for sale jeffersonville indianaAccording to the site, there are more than 8 million items that visitors can choose from using the search bar.business for sale ripon Mpayer – Kenya: While not a conventional eCommerce application, it does facilitate eCommerce in Kenya. business for sale siem reap cambodia

The app allows users to keep track of payments made through Kenya’s highly-successful M-PESA mobile money service and to “monitor payments to different branches and departments.” DealDey – Nigeria: Launched in March 2011, DealDey features a daily deal on the best things to do, see, eat, and buy in Lagos and Abuja – similar to international deal site Groupon. The website does not have a mobile app, but it does have a fairly comprehensive mobile website. DealDey has also grown exponentially over the last two years with its user base increasing from 100,000 last year to more than 500,000 in March, 2015. For more information on worldwide shopping and online payments, contact us at 3G Direct Pay, today. Recently Added Dairy Cows on Sale Find the Perfect Cow! Describe details of the cow you are looking for in your own words. A seller might just have it! Recently Added Beef Cows on Sale I Agree to Terms & ConditionsSelling online is not quite established in Kenya, one of the main reasons is trust.

This comes up as a result of lack of physical addressing in Kenya, you cannot get an address of a business or individual that will make you sure that you know where to deliver or collect your goods. Thus we have to rely mostly on word of mouth where physical directions are concerned. The internet enables us to e-meet without necessarily making physical movements thus increases efficiency where you only engage a product physically when you have some level of interest in it. But this naturally poses a situation for sellers, you know walk in walk out shops give all these; product experience, interaction, question and answer and payments at one physical point. You don’t have that advantage as an online sellers, so you have to bring out what works for you the best way possible. I have compiled a list of 5 must do things for you to get maximum impact when selling online. As I said, the guy with a shop is able to showcase the product you are selling, so it pays to have very clear images of the product you are selling.

A smartphone camera above 3MP with good lighting can do you justice, so these are things that are within your means. Take various angles and think like the buyer, what would they want to see about the product that would help them decide? Description well done gives the potential buyer ability to understand to the max what they need to know. There is nothing like irrelevant information, remember you have different people coming to see your product, so put in as much information as you can. It pays to structure the information, like overview, product specifications, benefits and the like. The eye tends to hover over things especially when someone is in a hurry, just like I have made the points on this article bold, structured information lets a reader go straight to what they consider important. Yes, a little bit mind refresh here. What words do you use when searching for a specific item? Yes, if you are selling an electric kettle, think about the reader who is searching for an electric kettle and don’t be vague in your wording.